External and Internal Environmental Analysis Essay

External and internal environmental analysis is a critical component for an organization seeking to achieve its goals. The follow information within this paper presents a complete external environmental and an internal competitive environmental scan for JetBlue Airways. The information provided identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments. When addressing external environment it speaks to a set of forces and conditions outside the organization that can influence its performance. The most common forces include political, economic, social, technological, environmental, and legal (or PESTEL). The paper will further identify and analyze the key internal strengths and weaknesses of JetBlue Airways. When addressing the internal environment it speaks to the key factors and forces within the organization affecting its operation. The internal strength and weaknesses will cover an assessment of the JetBlue Airway’s resources, their competitive position and possibilities within. Lastly the following will analyze the structure of JetBlue and how this affects organizational performance. External Environmental Factors For JetBlue external environmental factors cover political, economic, social, technological, environmental, and legal. The most important external environmental factors in the remote, industry, and external operating environment of JetBlue can be expanded through opportunities and threats. Opportunities encompass expansion, such as increasing routes and destinations within the U.S. Global expansion falls within expansion as well, while JetBlue has many successful partnerships with international airlines there is further potential abroad. Threats include fuel costs, advanced technology, and government relations. Fuel costs and advanced technology are almost synonymous. The increasing price of fuel in turn  increases operational costs. Advanced technology is a key factor in this space as well given new planes for example, have the technology to utilize less fuel in flight. Governmental regulations and legalities are another key threat for JetBlue. Airline regulations can increase expenses and potentially create inefficiency in operations in order to meet regulation requirements. Additionally, restrictions related to international trade, tax policy, and competition can thwart expansion efforts. Internal Strengths and Weaknesses JetBlue is a pro at utilizing its resources and structure. As such, JetBlue has proven to be efficient in its internal environment. Out of the physical and human aspects of the internal environment JetBlue focuses on human as the key factor. JetBlue views its employees and their skills as the key to a successful structure by emphasizing elements of loyalty, satisfaction, service quality, productivity, capability, and output quality. JetBlue reflects a culture of employees that understand how to retain customers and can perform under various situations with an equally varied consumer base. In addition to human capital, JetBlue uses physical assets to set them apart from the rest. The airline fleet of JetBlue is very precisely selected. From its new Airbus A321 to its Airbus 320, JetBlue prides itself on comfort and luxury. Other perks offered by JetBlue include lower priced airfare compared to that of its competitors and in-flight entertainment options that succeed its competition. Internal weaknesses include a smaller base of destinations compared to its competitors, which could be viewed as a product of their smaller planes and perhaps weaker brand recognition given its newness in the airline market. The weakness can be strengthened with expanding their location/market base. Competitive Position Major players in the U.S. airline industry include Delta Air Lines, United Continental, American Airlines, Southwest Airlines, and JetBlue Airways. In 2013 many consolidations reduced the number of top players, such as U.S. Airways with American West, Northwest with Delta, United with Continental, AirTrans with Southwest, and American with U.S. Airways. Those carries, including JetBlue and Alaska, account for more than 90% of the U.S. market share (Cederholm, 2013). With the number of competitors in times of low or  moderate industry growth, the competition increases as each one tries to woo the consumer base. JetBlue is still the new kid so it is hard to say if its resources are inimitable. JetBlue’s low cost operations are interrelated to other activities in the organization like human resource management and technology development. If JetBlue were to reinforce competencies, with its efficient low-cost operations, it can find a sustainable competitive advantage making it a non-imitable organization. JetBlue’s competitive advantage is built off of differentiation and cost leadership. Differentiation comes with a strong brand image. JetBlue provides this image through its customer service and various in-flight features such as increased legroom and entertainment options per seat. JetBlue achieves cost leadership through efficient operations. JetBlue’s new planes minimize fuel costs and increases revenue per flight. Not offering in flight meals allows for quick turnarounds and overall reduced costs. The differentiation strategy and its features do risk ease of imitation or differentiate ones brand past the point of consumer support. If JetBlue continues to employ a combination of these strategies it will have an increased approach in outperforming its rivals. Superior performance will come through combined low-cost services with a differentiated offering as JetBlue does. As JetBlue moves onward, the extent to which it can maintain the integration of low-cost and differentiation will determine whether its competitive advantage is sustainable. Structure The structure of JetBlue is likely very simple compared to its counterparts. The highest of quality in customer service, one style of plane, a focus on environment, all this reflects its culture. With the human aspect being their highest priority they put a lot of thought into how they hire, train, set expectations, and monitor their employee base. JetBlue trains employees, provides compensation (likely more giving than the competitors), and equally provides empowerment among its employee base. JetBlue Airways seeks to hire and train great people (human focus), develop purpose, vision, and values. JetBlue operates on a strong organizational culture, where one listens to its customers and employees, cultivates leadership, and provided incentive. Summary The airline industry is exposed to upturns and downturns with economy trends. With that a growing economy creates a greater demand for air travel, whereas a decrease in the economy means reduced demand and intensified competition. JetBlue has managed to maintain a quality brand as a newer airline, in the face of some significant challenges, such as the tragedy of 9/11. JetBlue Airways new planes, competitively low fares, non-unionized labor, thus far an effective business model, and strong emphasis on the human element, it remains to provide a foothold in them market as a solid competitor regardless of its external threats and internal weaknesses. References Cederholm, T. (2013, September 3). Overview: External factors that influence the airline industry. Retrieved May 31, 2015, from http://marketrealist.com/2014/09/must-know-external-factors-influencing-airline-industry/ JetBlue | Airline Tickets, Flights, and Airfare. (n.d.). Retrieved May 25, 2015, from http://www.jetblue.com

Cat in the Rain Ernest Miller Hemingway Essay

Hemingway was an American author and journalist. His distinctive writing style, characterized by economy and understatement, influenced 20th-century fiction, as did his life of adventure and public image. He produced most of his work between the mid-1920s and the mid-1950s. He won the Nobel Prize in Literature in 1954. Hemingway’s fiction was successful because the characters he presented exhibited authenticity that resonated with his audience. Many of his works are classics of American literature. He published seven novels, six short story collections, and two non-fiction works during his lifetime; a further three novels, four collections of short stories, and three non-fiction works were published posthumously. â€Å"Cat in the rain† is a piece of fiction referring to the literature of interpretation. This story is also a psychological one because the author investigates human characters and their relationships. The story is told in the 3rd person narrative. The title of the story admits the fact that the cat’s image makes great play in the story. We can say that it is symbolic title. The characters presented Directly. The text of the story is not homogeneous: it is interrupted with the elements of description and the characters’ dialogues. The plot of the story is meant to begin before the narration itself starts. There isn’t any preface to the story, the reader knows nothing about the couple’s past. Author shows his characters in a certain period of their lives. â€Å"Cat in the rain† is about an American couple on vacation in Italy. While at their hotel the woman saw a cat and the story progresses from there. During the story it is made obvious that the couple’s relationship wasn’t good. Author uses the cat stuck in the rain with nobody to care for it to symbolize the wife wasn’t loved by her husbund. So, the story begins with the description of the hotel where two Americans stopped: â€Å"Palms grew and the bright colors of the hotels facing the gardens and the sea†. We can say that this place is very beautiful. But only one thing breaks the idyll – the rain, that’s why the couple stays in and just a cat in the rain attracted the young woman’s attention. She wanted to get the cat inside. At first sight everything seems to be ideal: a cozy room on the second floor, lovely view from the window. And only the description of the rain evokes the mood of sadness in the reader. To bring home this air of melancholy which is felt when it is raining, the author uses such stylistic device as parallel constructions: â€Å"The rain dripped from the palm trees. The water stood in pools on the gravel paths. The sea broke in a long line in the rain and slipped back down the beach to come up and break again in a long line in the rain â€Å". We can notice that nouns rain, pools, sea belong to one sphere – the water. This stylistic device is employed by the author to create the atmosphere of inevitability. People can not hide from the rain. Water is everywhere: it is on the ground, it is pouring from the heavens as though the nature weeps for something. Here author uses alliteration of sounds [r], [l]: â€Å"Rain dripped from the palm trees, the sea broke in a long line in the rain†, it brings the rhythm to the description of the weather. Complication starts when the American young lady saw a cat in the rain. The cat sat under the table and tried to make herself so compact that she wouldn’t be dripped on†. Suddenly the girl felt strong desire to get this cat. It must have been a miserable spectacle: wet, homeless cat crouching under the table in the empty square. The girl decided to go down and get this cat. Here we get acquainted with her husband. He is lying on the bed and reading and he has no desire to go out in such weather for the cat his wife wants so much. Although he proposed it but sooner out of politeness and he did not insist. â€Å"Don’t get wet†- he said, but it wasn’t a care – he said it just to say something. Later we can see that the hotel-keeper gives to her more attention than her own husband. That’s why she liked the owner of the hotel so much. Emphasizing the girl’s attitude to the hotel-keeper the author resorts to repetition: â€Å"She liked the deadly serious way he received any complains. She liked his dignity. She liked the way he wanted to serve her. She liked the way he felt about being a hotel-keeper. She liked his old, heavy face and big hands â€Å". Unconsciously comparing him with her indifferent husband she liked him because he displayed a kind of attention to her. He always bowed seeing her. His attention can be explained by the fact that he was the owner of the hotel and it was his due to take care of his clients, especially if they were foreigners. He just wanted them to feel comfortable and convenient. He displayed paternal care and attention to her. May be the girl was disposed to the hotel-keeper because he reminded her of her own father who was always kind to her. Anyway, it was so pleasant for the girl to feel sympathy and care. The author says: † The pardons made her feel very small and at the same time really important. She had a momentary feeling of being of supreme importance†. That is the reason she liked him. He made her feel important. He listened to her every word and request, and she knew that her every little whim will be fulfilled, and that can not be said about her husband who never worried about her feelings. The climax starts when the young lady went upstairs in her room. The only reaction of her husband was the question if she got the cat. He did not notice her disappointment. Suddenly the girl felt unhappy. Through her sad monologue the writer shows all her dissatisfaction with the life, beginning with the absence of the cat and ending with her short clipped hair. I get so tired of itâ€Å"- she says about her hair, but it is not just looking like a boy that she is tired of. She is tired of a boring life, of her indifferent and selfish husband who remains deaf to her despair. She does not say directly that she is not satisfied with her family life. But the reader can see it in the context. She says: â€Å"I want to pull my hair back tight and smooth and make a big knot at the back that I feel. I want to have a kitty to sit on my lap and purr when I stroke her†. She wants to have long hair to look solid and respectable. She wants to have children and her own house which she associates with silver and candles. And the cat in her dreams is a symbol of refuge, something that she corresponds with such notions as home and cosiness. The author underlines the idea of dissatisfaction using repetition. In importunate repetition of the construction â€Å"I want† the reader can see the girl’s emotional state. This stylistic device discloses her excitement. The emotional tension increases. â€Å"And I want to eat at a table with my own silver, and I want candles. And I want it to be spring and I want to brush up my hair out in front of the mirror and I want the kitty and I want some new clothes â€Å". Here is an example of polysyndeton. The abundant use of the conjunction and makes the members of enumeration more conspicuous and also serves to emphasize the girl’s state of confusion. The syntax also contributes to the effect of extreme agitation of the girl. The writer deliberately avoids the use of commas in the girl’s speech to show uninterrupted, without any pauses flow of speech which testifies to her emotional excitement. This abstract may be regarded as the climax of the story. Here the emotional tension reaches its highest degree. The girl throws out all her discontent, all her negative emotions which she accumulated during her joint life with her husband. Then the peak of the climax comes: â€Å"Oh, shut up and get something to read† says her husband. Estrangement grows between two people. The girl feels insulted and stays looking out of the window. It is still raining. The rain is present during the whole narration. The moment when hotel-keeper passed her a cat is outcome. Probably pardrone didn’t understand the melancholy of the girl. However human advantage, a kindness are opposed egoism of her husband. In this story, cat is the symbol of woman. Woman feels lonely, dependent, and unhappy. She is just like a cat in the rain wet, alone. She is neglected like a poor kitty. She needs to be loved (by her husband) and need interest, security, and comfort. Her husband doesn’t attach importance her ideas, feelings. He doesn’t behave her like his wife, so the woman doesn’t like her life, her clothes, and her hair. She wants to have a kitty because she wants give her love to this poor kitty. In ‘Cat in the rain† we can see a hidden idea between the lines, author doesn’t say it directly. Hemingway’s talent lies in deep psychological insight into human nature.

Feds vs Anti-Feds

Federalism vs. Anti-Federalism Federalism is the division of power between national and state government. Anti-Federalists believe that power should be equal between the nation and state. An example of Federalism in the constitution is in the 10th amendment, which says that the power that the congress doesn’t have is given to the states. This divides power between congress (national government) and the state (local government). The federalists believed that the Articles of Confederation were too weak. They wanted to ratify the constitution. They also wanted a strong central government.The federalists wrote the Federalist Papers. A few people associated with the Federalists were Jay and Hamilton. They wanted a separation of powers into three independent branches that protect the rights of the people. Each branch would represent a different aspect of people, and no one group can assume control over another because all three branches would be equal. The Federalists think that a l isting of right is dangerous. If the national government were to protect specific listed rights, nothing would stop people from violating rights other than the listed ones.So, they argued that it is better to list no rights at all. Overall, the Federalists had more organized efforts. The Anti-Federalists did not want to ratify the constitution. They just wanted to amend the articles. The Anti-Federalists thought that the constitution gave too much power to the national government at the expense of state governments. It was believed that because of the Necessary and Proper Clause, congress had too much power, and the executive branch also held too much power. Thomas Jefferson was an example of an Anti-Federalist.The Anti-Federalists wanted a bill of rights. This was the focus of their campaign against the ratification. The Bill of Rights is the first ten amendments to added to the constitution to protect liberty. The reason they wanted a bill of rights was because they didn’t want an intimidating nations government taking away the people’s rights again. In an hypothetical election, I would vote for Alexander Hamilton (the federalist) over Thomas Jefferson (the anti-federalist). I choose this because I believe that we should have a strong central government.Our country is based on the power of the government and if the center of the government is weak, then it will effect the rest of the government little by little. We study the constitution because it is a large part of our government’s history, and we are able to learn how decisions were made about the government in the modern day and how much it has evolved from long ago. We are also able to see differences and learn from things that have happened in the past. It is a part of our country and government that can’t be avoided.

Using liberal education to be active in community Essay

Using liberal education to be active in community - Essay Example the history of America, the question remains whether they should be obligated to learn a foreign language , master calculus and study grammar among other aspects at the expense creative writing. This is the reason that, in the arguments concerning education, less time is usually spent dwelling on the key values compared to other formal standards. Education gives people a wide range of abilities including providing them with skills on how to talk and communicate. Educated people have advantage as they, â€Å"They can give a speech, ask thoughtful questions, and make people laugh. They can hold a conversation with a high school dropout or a Nobel laureate, a child or a nursing- home resident, a factory worker or a corporate president† (Cronon 1998). Furthermore, educated people can participate in conversations not because they prefer talking about themselves but because they have a genuine interest in other people. According to Cronon (1998), â€Å"A friend of mine says one of the most important things his father ever told him was that whenever he had a conversation, his job was â€Å"to figure out what’s so neat about what the other person does.† I cannot imagine a more succinct description of this critically important quality†. A liberal develops the mind as well as the imagination while encouraging people to seek the truth, meaning and beauty. It further inspires an appreciation of previous traditions along with the present challenges while fostering a sense of joy in learning with other people. Additionally, it supports actions of taking intellectual risks needed when exploring the unknown, testing new ideas and entering into constructive debates while at the same time building foundations for arriving at principled decisions. Through liberal education, the capacity for critical and open inquiries can be honed to increase an interest in asking questions, challenging assumptions and looking for answers in order to arrive at conclusions that are backed by logic

The Indian Removal Act of 1830 and the Cherokees Essay

The Indian Removal Act of 1830 and the Cherokees - Essay Example Although considered cruel and unfair by the American Indians, the Indian Removal Act promised security and monetary compensation to the Indians that would be removed, as well as protection from invaders (â€Å"The Removal Act,† 2010). The Cherokees, who were the largest group among the five tribes, were asked to transfer from Georgia to Oklahoma. However, despite the large population of the Cherokees compared to the other Indian Tribes, they were given only the second largest tract of land at 4,420,068 acres, compared to the 4,707,903 acres given to the Chickasaws. However, for the Cherokees, the largest amount at $2,716,979 was given as compensation (Jennings, 1995). In the early 1800’s, particularly in 1828, the Cherokees were not anymore the nomadic savages that they used to be and in fact, had adopted the economic and political lifestyle of the white settlers at that time. The Cherokees owned large plantations and many of them even owned slaves. Moreover, they have already adopted some â€Å"European-style† customs, a representational government, an alphabet known as â€Å"Talking Leaves,† and some were already ranch owners (â€Å"The Trail of Tears,† 1996). It was also around the early 1800’s that Cherokees started owning rights to lands, and this caused several white settlers in Georgia to protest and to propose to the government that â€Å"the Cherokee Nation be moved west of the Mississippi to make room for white settlers† (Jennnings, 1995). Despite various protests of the Cherokees under their Principal Chief John Ross against the Indian Removal Act, some leaders of the Indian tribe secretly signed the Treaty of the New Echota in 1835. The Treaty of Echota â€Å"ceded all rights [of the Cherokees] to their traditional lands to the United States† in exchange for land in the Indian territory west of the Mississippi River (â€Å"Indian Remove,† n.d.). The result was favorable to Jackson and th e national government. He then ordered that the Cherokees be given until 1838 to relocate themselves to Oklahoma. Among the disadvantages of the Indian Removal Act towards the Cherokees included the acts of taking their property, the burning of their houses, the mistreatment of their women, and the selling of their liquor in their churches â€Å"to render them even more helpless† (Zinn). Another disadvantage of the Indian Removal Act to the Cherokees was the deaths of many of them on the Trail of Tears. What followed the Treaty of Echota was the forced removal of around 17,000 Cherokees from their homes in Georgia through a trail leading to Oklahoma. On May 17, 1838, General Winfield Scott of the United States Army arrived at the Cherokee territory with 7,000 soldiers. The Indians were forced to walk through the so-called â€Å"Trail of Tears,† an approximately 800-mile long path that took them ten months or until March1839. This was the place where around 4,000 or 5,0 00 Cherokees died while walking (â€Å"The Trail of Tears,† 1996). They died â€Å"of sickness, of drought, of the heat [and] of exposure† (Zinn). Moreover, they buried around 14 or 15 bodies wherever they stopped (â€Å"Trail of Tears,† 2010). Nevertheless, around 1,000 Cherokees escaped from the Trail of Tears to the Great Smoky Mountains of Tennessee and North Carolina, and were called the Eastern Band of Cherokee (Jennings, 1995).With 5,000 horses, 600 wagons and an estimated 100 oxen, the Cherokees

Investigation of financial conservatism in the United Kingdom and Dissertation

Investigation of financial conservatism in the United Kingdom and China - Dissertation Example The financial data from selected conservative firms is analyzed empirically to prove the hypothesis that economic and financial crises and the structure of financial policies based upon conservative idioms are mutually inclusive. TABLE OF CONTENTS ABSTRACT 2 CHAPTER ONE: INTRODUCTION 4 1.1 Background of the Study 5 1.1.1 The United Kingdom†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....6 1.1.2 China†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 1.2 Conservative Financial Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 1.2.1 Pecking Order Theory 13 1.2.1 Agency Theor y vs. Stewardship 13 1.3 Financial Distress Theory 15 CHAPTER TWO LITERATURE REVIEW 17 2.1 Economic Theory 17 2.2 Empirical 20 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 21 3.1 Theoretical Framework 21 3.2 Hypothesis 22 3.3Method 23 3.4Data Sample 23 3.5Results 26 3.6 Interpretation of Results 28 CHAPTER FOUR CONCLUSION AND RECOMMENDATIONS 29 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....30 APPENDICES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦33 CHAPTER ONE INTRODUCTION In considering the business world, it is worth noting that its environment of microeconomic activities lies within an unvarying state of transformation. This means therefore that the p articular indicators which served as tremendous financial assessment tools in a previous study can bear different meanings thereafter, hence many factors die and are born so as to maintain limits of time variations (Ahmed, A. S., B. K. Billings, R. M. Morton, and M., 2009). According to Easterby-Smith, an agency faces challenges in ; organizing and coordinating staffs, addressing diverse and unforeseen problems in ways that assure the continuity of any course of action, manoeuvring successfully between cultural, financial, and technical impediments, and lastly recovering an organization from fragments (Mark Easterby-Smith,2012).Financial distress is the reality that agencies cannot accomplish these achievements but rather struggle to meet financial obligations in a timely manner. Prospective macroeconomic productivity cannot take into account the unexpected determinants such as supply and demand or environment, all of which give a represent the highs and lows of life itself. The var iables provide a distinct outline that can be used in comparing the actual from the prospective (Balkrishna, H., Coulton, J.J. and Taylor, S.L., 2007). For this reason, financially conservative agencies tend to hold more cash reserves and minimize leverage. Today, interpretations of Finance and Accounting that are used to make important decisions are based upon different philosophies of macroeconomic applications. For the purposes of this study, applications of the theories of Financial Conservatism and Financial Distress used in Business Finance are analyzed for firms in the United Kingdom (UK) and in China. The empirical analysis consists of the financials of 100 companies from the fiscal years 2007 and 2009 (Ball, R., Bushman, R.M., and Vasvari, F.P., 2008a). 1.1 Background of the Study A universal principle of Business is to minimize possible risk and loss. Agencies adopt different structures based on personal beliefs and

Online Course Materials and Online Educational Tools Essay

Online Course Materials and Online Educational Tools - Essay Example Some courses are therefore available through a face to face teacher interaction which is supplemented by online course material and other educational tools. There has been some debate about the effectiveness of the online courses per se or of the supplemental course materials to add to the students’ understanding of the subject (Allen and Seaman, 2006) .Moreover, previous research has also found that teachers’ perceptions about the effectiveness of the online course or course material differs vastly (Dawley, 2007) which may in turn impact on their enthusiasm to adopt their teaching to the new requirements entailed by the online mode of learning. This research therefore aims to assess what teachers in college X at the University of Y, in Jeddah, KSA think about the online course material that the university uses to supplement the classroom teaching. As such, the main research questions are: 1. What do the teachers think are the advantages and disadvantages of the online course material? 2. What are some of the barriers and challenges that teachers face while developing and managing the online content for their courses? 2. Literature Review According to Allen and Seaman (2006), online education is not restricted to the fringe anymore instead the popularity of online education is increasing rapidly (Dawley, 2007). In fact, it has become crucial to the long term plans of any institution to incorporate online courses for both local and international students. As more and more teachers begin to adapt to this method of teaching, it is necessary to understand their perceptions about moving to an online approach. This paper takes at look at the perception college teachers have about online... As the report declares two teachers are interviewed from a University in Jeddah, and their opinion sought on the impact on student learning that the online course content that the University uses to supplement regular classes. The teachers are selected on the basis of convenience sampling from among the acquaintances of the researcher. The interviews are conducted over Skype, and the responses are analysed in a reflective manner. The findings are discussed to highlight the advantages and disadvantages of the online course content, and recommendations made for the improvement of the same.This paper highlights that online education is not restricted to the fringe anymore instead the popularity of online education is increasing rapidly. In fact, it has become crucial to the long term plans of any institution to incorporate online courses for both local and international students. As more and more teachers begin to adapt to this method of teaching, it is necessary to understand their per ceptions about moving to an online approach. This paper takes at look at the perception college teachers have about online course materials and online educational tools.  Many researchers have made the observation that in spite of the high demand of online courses, faculty members are not very keen to shift their mode of teaching to an online medium.  One of the major concerns of adopting an online approach is pedagogical – whether the process of teaching would be as effective as that of a classroom.

John Rawls' Theory of Justice Essay Example | Topics and Well Written Essays - 250 words

John Rawls' Theory of Justice - Essay Example This social contract is the basis in which people can live in harmony and is necessary because humans are social animals and the absence of any social contract will tend to destroy any society as there will be deviants in it. A theory of justice as propounded and conceptualized by John Rawls depends on two things: the original position which is highly hypothetical in that the principles of justice are selected and implemented from his so-called â€Å"veil of ignorance† in which people lack any ulterior aim or motive and therefore presumed to act in the best interests of everybody in that society. In his theory, the original position assumes everyone starts out being equal initially and gradually in turn seeks out the best possible solutions in which possible gains are maximized and possible losses are minimized (the maximin principle) in a heuristics fashion (a trial and error method). Everyone works for the betterment of everyone and disregards any probable gains for oneself (without hidden agendas or ulterior motives whatsoever). The veil of ignorance presumes a lot in a world in which men are naturally greedy and works against the principle of basic instinct in which the rule of self-preservation often prevails. I would dare say it is not a workable idea at all since it assumes complete innocence and conflates all people into one (Freyenhagen

Questions for the Project ( B2B project) and Analysis the company of Essay

Questions for the Project ( B2B project) and Analysis the company of luminultra Company in the upstream oil and gas - Essay Example The upstream segment involves the extraction of gas and oil as well as the shipping of those raw materials to be processed. To gain traction in the industry, LuminUltra ensures that the early adopters remain a small number of consumers, nowhere near the quantity required for mass adoption. Similarly, these buyers must be youthful, high-income personnel who already can afford the services. It is expected that the early adoption be centered in locations that are primarily effective in terms of infrastructure. On the other hand, the innovators tend to be extremely sensitive to matters concerning the environment, price sensitive, and there are chances that they are accommodated specifically according to their capability and effort. Ultimately, mass adoption is often motivated by the expansion of competitive offerings. Consumers coming on board are referred to as early majority and includes those consumers whose probability to buy the services after the early adopter consumers are high. . .. It is logical to argue that the complexity of the marketing messages makes it very broad to handle at some points in its operations. In the mainstream customer support, the target consumers consist of several realists. When the company starts to develop its communication efforts, it should centralize the fact that realists are skeptical and care less about the oil and gas products or the technologies related to them. Instead, such realists concern themselves with the company and the markets. Its message should position the rest of the products in relation to the specific business issues that realists consider precedence in their market segment (Lemstra, Hayes, Stanley, Heijl, & Tuch, 2011) Apart from changing the audience and the message itself, the company should bear in mind that the realists seek diverse types o evidence using the media very dissimilar from that of the markets earlier. Since realists are market-oriented, they are directed by market validation as opposed to technol ogy validation, seeking the most cost-effective manner in which to address their business-related problems. Disregarding this fact will possibly prevent the company from crossing the chasm to the mass market. Most information is obtained basically from esteemed industry sources like publications and industry analysts. Successfully, the company has to develop beyond mainstream customer support. At this point, the marketing messaging effort must become much sophisticated than before. In this sense therefore, they will necessitate increased involvement from specialists such as PR firms, advertising agencies and designers. Lastly, the company’s message must make its way

Human Geography Oxford City Essay Example | Topics and Well Written Essays - 750 words

Human Geography Oxford City - Essay Example Tourist and other visitors do their shopping at Covered Market; it is one among the several historic centers in Oxford. The tower has been locating in a strategic place in relation to the landscape of the land and the same applies to St. Mary's the Virgin University Church. The architectures of the time were very considerate in designing view points which are currently being used as centers of interest yet they were built hundred of years back. Below is an aerial view of High Street.Oxford City is ever green; the local government has worked hard to conserve the environment by designing nature walks and parks within the ring road. Nature reserves are over 28 in number both within the City and outside. Some of the major parks are South Parks, University Parks, Rock edge reserves, Shotover Reserve. These show how the citizens of the City together with the City governance have worked hard to maintain the natural environment. Any one tempting to tamper with the natural environment faces h igh charges to be a lesson to others. Here is a photo of the green City. In reference to human geography, Oxford city is a city that has considered it in a great way. The design of the City, as well as the activity that takes place within the City, are all admirable, it can critically be used by scholars to define the meaning of human geography because there are a couple of practical example to the subject. This branch of social science is complicated and without examples, it would be difficult for students to comprehend all it details.

Neuroscience and Spirituality Dissertation Example | Topics and Well Written Essays - 12750 words

Neuroscience and Spirituality - Dissertation Example In recent years however, there is a growing interest in how spirituality or religion may play a role in managing mental and physical health and this interest has led to the exploration of the changes that spirituality or meditative practice may bring about in the human mind. This chapter contains a review and critical analysis of the available literature and research on the topic of neuroscience and spirituality. The aim of the chapter is to present and evaluate the evidence that backs the linkages between spirituality or meditation and brain activity using scientific empirical methods. There is a growing field of neuroscience that aims to understand the specific impacts of spirituality, religiosity and meditation on the brain functions and correspondingly on the mental and the physical health of the human beings. The current review is an attempt to collate and critically assess the available research in terms of the validity of the findings and claims and the validity of the methodo logy that has been employed by the numerous scholars. This niche field is still in a growing stage and most of the research undertaken is exploratory in nature, and hence a review of the available work in the area is expected to provide an understanding of what is already known and what potential future research may hold for the topic. This chapter is divided into sections that follow a logical structure from an overview of the methods, tools and techniques that are being employed and the approaches or hypothesis used in recent meditation studies. Next, the review focuses on the changes that occur in the brain during spiritual experience or among people who are high on religiosity. Finally, the literature review delves deeply into the analysis and evaluation of available research that are aimed at specific impacts of meditation, namely, attention and arousal, immunity, self-regulation and emotions, and pain management. 2.2 Meditation Studies There has been a large number of scholars who have aimed to assess the impact of meditation on the human brain and hence on the body functions. The studies are methodologically designed to assess autoimmune indicators like the blood pressure or the heart rate, hormonal indicators or immunity markers, and more recently, electroencephalographic (EEG) and brain scanning techniques to directly view the changes in the neural reactions. Meditation is the technique of focusing on the breath and proactively ignoring the thoughts. It is said to lead to physiological changes that are found to produce a body relaxation response (Newberg and Iversen, 2003). Several researchers have found that the physiological indicators of blood pressure and heart rate are decreased during a mediation phase. Early research conducted by Banquet (1973) had already established that the EEG patterns for people doing meditation are different from those people not doing meditation. In addition, it has also been found that sleep EEG patterns are different f rom the meditation EEG patterns, indicating that meditation involves a more powerful neural activity that is not seen during sleep. There are studies that have found that an increased alpha-wave activity in the frontal area associated with meditation (Al-Kandari), a change in heart rate and blood pressure (Koeing et al, 1998) and cortisol levels (Sudsuang et al., 1991). Most of the studies mentioned above have been done from an earlier era where neuroimaging was not available. However, with the advent of technologies like functional imaging

Employee Volunteer Program Essay Example for Free

Employee Volunteer Program Essay Employee volunteer program is a major part of the Corporate Citizenship profile that has become an intrinsic agenda of many successful companies, who understand the value of community service and are ready to contribute their resources in its various forms to such gesture. This is because the importance of employee development is overwhelming: it extends to the company, the employee and the community in which the program is launched. This concept of employee volunteer program describes a situation a company sets a mission statement and proposes goals with a view to contributing to the community in which they live, by getting their employee involved in charity, giving, and community services. These seeming philanthropic activities are targeted at a particular community, usually that which the company serves with its products and services. This agenda is an indispensable program for excellent companies: it is important because it contributes to the Corporate Citizenship Outlook of the company which is promoted among the members of such community. A detailed look at the benefits of the plan has made intelligent company leaders and boards to incorporate it into their company’s mission statement. Really, the importance of corporate social responsibility can not be overemphasized. The benefits are enormous: it is a win-win situation for all. The employees, if well incorporated into the agenda, are strengthened in human relationships, and there is increased employee loyalty. Loyalty is fast promoted when the program recognizes, acknowledges and duly appreciates employee contribution to the company. The company social image is promoted because of such programs. It increases its ability to penetrate the society, and convince it of its products or services; it also makes the organization ‘ a good corporate citizen’. Communities benefit directly from the program: there is associated development. A section of the society is improved through the charity, giving and other forms the program could have taken. Everyone smiles home. And this impact makes the community another marketable centre for the organization, and an extension of its advertising unit. Its benefits outweigh its costs. However, those are also very important as it makes a decision to incorporate such a balanced one: the financial implications are enormous since it is usually a charity parade. This is one of the major costs that the company battles with. It is only with effective communication that employees see the need for it; otherwise, it won’t achieve it set goals. This implies that companies should be ready to create a viable structure for it, fund such and promote it even to the employees that would be involved. Since it is a volunteer, it stands the risk of non-compliance if this structure and communication are not in place. However, employee volunteer program promotes the Company, its employee and the community served. It is a good agenda for a corporate social responsibility.

Marketing Plan For Renault Twingo

Marketing Plan For Renault Twingo According to our class, MC 600, Business Policy, we have to write a business plan about a product of our company. In this case it is supposed we are working for Renault Car Company, and we prepare the business plan for one of our products, which is Renault Twingo, regarding the Greek market. To develop successful strategies and action programs, we need up-to-date information about the environment, the competition, and the market segments to be served. Often, analysis of internal data is the starting point for assessing the current marketing situation, supplemented by marketing intelligence and research investigating the overall market, the competition, key issues, and threats and opportunities issues. As the plan is put into effect, we will use advertising and other forms of research to measure progress toward objectives and identify areas for improvement, if results fall short of projections. Finally, we will use marketing research to learn more about their customers requirements, e xpectations, perceptions, and satisfaction levels. This deeper understanding will provide a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions. Thus, the marketing plan should outline what marketing research will be conducted and how the findings will be applied. EXECUTIVE SUMMARY In the first section we have to summarize the main goals, recommendations and points of our project in order to be accepted by the managers. Our project will target in reclaiming Renaults superiority in Segment A by positioning Twingo as one of the best overall proposals in the segment. It will be placed between mainstream, e.g. Fiat Panda and trendy cars such as Smart, and FIAT 500, targeting mainly style-oriented, younger customers, who are more willing to buy a 3-door car. Moreover we can get a competition advantage by differentiate the target groups by multiple versions. Authentic to Expression: Refers to a mainstream target group, practical. Dynamic: Refers to female group with several dynamic characteristics. GT: More Sporty and masculine profile. We will exploit connectivity and customization features to enhance youth appeal and trendy factor (Dynamic, GT).We will promote practicality and versatility to enhance its mainstream appeal (Authentic, Expression).Systematically attract first-time-buyers and exploit opportunities to up-sell them within the brand. Finally we will use competitive fleet policy (10% discount on retail price) to support retail sales (despite lack of 5 doors). Generally we will exploit limited editions for conquest sales and for maintaining trendyness. By these actions we target at about 1500 sales, both retail and fleet, for the year 2010 in Greece. This is a partition of 7, 6% and 1, 4%, respectively, as shown in the image below. CURRENT MARKET SITUATION In order to analyze the current marketing situation, we will discuss about the overall Greek Market, identify the market segments we will target and provide information about the companys current situation. Renault: The Company (briefly) In 1899 Renault Frà ¨res is founded by Marcel and Fernand Renault. In 1903 the sales network expands and the first subsidiaries are set up outside France. In 1975 managed by Bernard Vernier-Palliez, Renault comprises the state-owned Rà ©gie (104,000 employees) and the subsidiaries set up through diversification (118,500 employees) and by 1980 Renault was Europes leading vehicle manufacturer. In 1997 Twingo arrives in the market. Range Segmentation MARKET DESCRIPTION We will examine the target segments and provide context for the marketing strategies. We will examine the economic position and the general situation of Greek Market, MAVA which is the official Renaults representatives, the Purchase Behavior of the target group in which we are interesting in and the current situation of the Competition. EXTERNAL ENVIRONMENT: Greek Market Situation Real GDP average growth 4,1% (10yr), 4.2% (3yr). Slowing growth in 2010 reflects weakening growth in fixed investment and exports, due to strong Euro. Consumer spending even if slower growing retains its momentum and will continue to be the main contributor to 2010 GDP growth driven by real wage growth (4%) and employment growth. Spending on consumer durables, in particular, remains strong (sales of household equipment increased by 5.6%, as did car sales). Household debts account for 37.8% of GDP vs 61.6% for EU-13. Consumer credit growth remains strong at a (stabilized) 20%. Deposit growth reached 14.4% in 2007 vs 10.5% in 2006 Greek economic climate index in rise from mid-2005 to September 2007, decreasing slightly in October; remains higher than European index. Greeks more willing to buy a car in 2010 than EU-27 or EU-13 average. The positive effect of direct tax reductions is expected to be compensated by the increase of VAT by 1-2 percentage units in 2010 or 2011. Internet penetration at 40% of ages 13-70 years old (13-24: +60%, 25-44: +30%). Broadband connection penetration currently at 6.9% of households (EU-27avg at 16.2%).Average monthly cost at à ¢Ã¢â‚¬Å¡Ã‚ ¬28.3 (vs à ¢Ã¢â‚¬Å¡Ã‚ ¬25.4 in France and à ¢Ã¢â‚¬Å¡Ã‚ ¬46.8 in Spain). Average speed at 6,6 Mbps (vs 44,1 in France and 6.9 in Spain). A change in the registration tax is not considered feasible for the time being. Liberalization of diesel car market (in Athens and Thessaloniki) remains stagnant, AMVIR (Greek Association of Importers) now pushes for freeing up the diesel LCV market. AMVIRS (Greek Association of Importers) current position to the Government is for a gradual and mid-term alignement of the taxation system with the emissions norms. All data: European Commission, Eurostat, National Bank of Greece, except Internet data (independent surveys). All data: European Commission, (*) Ministry of Economics Finance. INTERNAL ENVIRONMENT: Renault in Greece MAVA Implement ready, in-house software to track real-time MAVA/Dealer stock, order, invoice and registration data. Based on the above, specify and implement a new monthly marketing reporting system, specified with and covering the needs of Management, Renault and Marketing. Exploit Renault-specified PER4 Dealer training program (analytic proposal to be submitted by end of March 2010) to provide a business case for dealers to endorse change, total customer satisfaction and a new culture vis-avis Renaults forthcoming product assault. Budget 50.000à ¢Ã¢â‚¬Å¡Ã‚ ¬. Starting from 2011 (along with new Megane), consider an extensive communication plan to change current perceptions of Renault and gradually establish it among top-of-mind brands in Greece. Given approval, Marketing will provide a comprehensive route map by end of June 2010 to be finalized by end of 2010 and be implemented starting from 2011. This will include a thorough proposal on the approach and process leading to an action plan by end of 2010. Deployment of the new brand identity graphic guidelines within the company and to the dealer network (core elements, stationery, printed forms, advertising, local communication -publications, events etc), starting with the new Twingo launch campaign, including follow-up and evaluation on the extent of deployment, according to time-plan imposed by Renault (12 months). The PURCHASE BEHAVIOR of the target group Stage 1: Initial interaction with the brand At this stage, customer has not fully developed the need to purchase a new car and collects information / perceptions / impressions by various channels that result in top-of-mind awareness of specific brands. Brand Influence at this stage comes from creating impressions and emotional territories through: Advertising: emotional positioning. Press relations: word of mouth is especially important for the small Greek society and especially women, who mostly turn to friends and family for advice. B-T-L Promotions: help relate the brand to values and behaviors. Stage 2: Actual investigation At this stage, customer assesses technical and tangible factors (however still through an emotional process), identifying possible solutions to his/her needs. This results to the shortlist. Provided that the brand has passed the test of the first stage, the choice criteria are: Performance (20-28) Roominess and reliability (29-45), with price and equipment as common denominators. Customers first choose a brand and, subsequently, the model it offers in the segment they need. French Cars in general provides to their customers: Elegance Alternative Focused in comfort Luxury Feminine Unreliable Weak USP Design Progression Affordability Customers Character Twingo Characteristics Renault Twingo differentiates its target group depending on the version: Twingo Authentic to Expression Mainstream, practical Twingo Dynamic Feminine Twingo GT Sporty, masculine In general its target group is men and women 20 35 years old. Twingo means fan, joy, entertainment combined with all the above characteristics of a French Car. PRODUCT REVIEW In continue, we have to outline the main characteristics and summarize extra information needed about our product, Renault Twingo. Renault Twingo is characterized by: Modern, Pleasing Design Roomy, practical and occupant-friendly An assertive personality underpinned by dynamic styling Communicative and occupant-friendly: New Twingo features an Audio Connection Box (in UK we will be calling this system multi-functional Tune Point) which enables personal music collections stored on USB keys, portable MP3 players or iPods ® to be played through the cars audio system and operated via the steering wheel-mounted controls. My Twingo philosophy: buyers can customize their new car inside and out thanks to a range of decorative decals for the exterior and a selection of innovative accessories such as the Organizer Box and Makeup Box for the interior. Appeal to young clientele, essentially urban-dwellers hooked on new technologies Chassis derived from the B-segment and a power train range featuring the new TCE (Turbo Control Efficiency) 100hp petrol engine, which offers class-leading performance and fuel consumption, New Twingos superior dynamics, set it apart from its predecessor. Optimizing cabin space and interior versatility, by making full use of the cars compact dimensions (length: 3.60m). Interior is extremely modular thanks to its four independent sliding seats. Safety was at the forefront of the New Twingo design teams priorities. New Twingo is the first model to be renewed within the framework of Renault Commitment 2011 and had to meet an extremely exacting brief in terms of quality and profitability. Supplementary information about models: A. TWINGO Twingos agile handling makes it perfect for nipping in and out of city traffic. With its compact length of just 3.60 m, Twingo is a cinch to park and a delight to drive. It also stands out with its pure, contemporary styling. Twingo brings drivers a dynamic and pleasant drive. Our primary consumer target is middle- to lower-income people who need a car with pleasing desing but also comfortable and easy to use. All versions of Twingo carry the Renault eco ² signature. They emit less than 140 g/km of CO2, contain renewable materials and recycled plastic, and are produced at the ISO 14001 certified Novo Mesto plant in Slovenia. B. TWINGO SPORT Renault has produced an affordable high-performance car which sits alongside Clio and Mà ©gane Renault Sport in the Renault Sport range. Renault Twingos existing lines are underpinned by a more curvaceous, athletic stance and the newcomers sporty calling is further emphasized by its wider front and rear wings, profiled sills and spoiler. Twingo Renault Sport is the response of Renault Sport Technologies experts to a two-pronged challenge, namely to deliver sports performance while at the same time ensuring that the new car is easy to use on a day-to-day basis. Twingo Renault Sports chassis is both responsive and finely tuned to provide precise, balanced sports handling, while specific work on the pitch of its new 133hp 1,598cc engine reveals its punchy temperament. C. TWINGO GORDINI R.S. The return of the Gordini name is to be marked by the introduction of a new chic and sporty version of Renault Sports pocket rocket which takes a current-day stance on the cues long associated with the Gordini world. Twingo Gordini R.S. features a gleaming Malte Blue lacquered metallic finish, plus two white racing stripes, in keeping with tradition. The front and rear bumpers are enhanced by gloss black details, while the fog lamp surrounds, exterior mirror housings and lip spoiler are all picked out in a contrasting white finish. Gordini Series badging either side refers back to the heyday of the Gordini Cup when the qualifying heats of the different meetings were known as sà ©ries. This exclusive exterior styling package is rounded off by a choice of either blue or black diamond-effect 17-inch aluminum alloy wheels. To ensure that it befits Gordinis glorious motor sport heritage, the latest addition to the Twingo range is based on the same performance/equipment package as the Renault Sport version: Sport chassis with 17-inch wheels for outstanding road-holding performance that is equally suited to everyday motoring, a feisty, responsive 1.6-litre 133hp petrol powerplant with a distinctive, specially-tuned engine pitch under acceleration, precise, incisive steering for even greater fun at the wheel, powerful, durable braking performance. The fashionable and sporty label of the Renault Sport range with its elegant finish and strong design codes, the Gordini label builds on the renowned expertise of Renault Sport, and offers a fresh interpretation of its values. Renault naturally opted to build on the reputation of Renault Sport Technologies (RST) in order to transform the Gordini legend into a reality. Renaults sports branch has prolonged the Gordini heritage through its renowned expertise in motor sport and the development of its sports models. COMPETITIVE REVIEW The direct completion for Renault Twingo in Greece is FIAT Panda, CHEVROLET Matiz, HYUNDAI Atos, PEUGEOT 107, SMART ForTwo, TOYOTA Aygo, KIA Picanto, CITROEN C1, VOLKSWAGEN Fox, DAIHATSU Cuore, FORD Ka, OPEL Agila. The Total Market Sales are showed below: As we can see, the segment dominated by Panda Koreans (low price models, therefore strong in fleet sales) followed by TPCA trio (Toyota, Peugeot, Citroen Automobile), upward indication for ForTwo and Cuore and downward indication for Matiz, Atos and Fox. The 3-Door Sales Direct Competitors VS Renault Twingo 3-door versions appeal to first-time buyers, seeking for looks and style, who are willing to spend more for differentiation. Fleet Sales VS Retail Sales Direct Competitors VS Renault Twingo Segment leaders retain significant contribution on both fleet and retail sales. The ForTwo, Fox and TPCA trio appeal more to retail buyers. Despite drop of fleet sales, Picanto compensated with strong retail sales. MARKETING STRATEGY As a volume carmaker, Renault has long been recognised for the quality and inventiveness of its products in the small car segment and New Twingo is no exception. Since its unveiling at the 1992 Paris Motor Show, Twingo has revolutionised the world of city cars. In response to shifts in customer demand across the span of its 14-year life, Twingo took the form of seven different collections and a long list of striking special and limited editions. The European small car market has been reasonably stable since 2000, yet that hasnt prevented it from being extremely competitive, owing to the presence of the traditional European makes and, more recently, the advent of newcomers from Asia. Even so, Renault stands out as a major player in the segment and New Twingo reinforces the brands line-up with a view to optimising its coverage of this end of the market. With a length of 3.60 metres, New Twingo is a practical, communicative, compact car. New Twingos mission is twofold, the first being to build on its ever-growing reputation as Twingo owners were loyal to the car and replaced it with another Twingo. The second aspect of the models mission involves reaching out to a new clientele seeking a safe, versatile, practical and feisty package with compact dimensions. One-third of European small car buyers are aged under 35, including 11 per cent who are under 25. Amongst its new targets, New Twingo seeks to appeal to this young clientele, essentially urban-dwellers hooked on new technologies and for whom the car is seen as a symbol of freedom, as well as an extension of the world in which they live. New Twingo covers all these criteria thanks to its unique personality and unprecedented connectivity for its segment, not to mention its inherent versatility, driver appeal, travelling comfort and dynamic, reassuring handling. Strategy and Marketing employs 150 people from diverse backgrounds, including 12 different nationalities. The five key functions in Renaults Marketing Department 1. Marketing product and services manager Their role is to develop the most attractive selection of products and services for a given range of vehicles. They adapt their choice to each national market without overlooking the brands identity and sales targets. They help elaborate marketing strategy, analyse sales figures for their models, and constantly look for ways to sell more. 2. Product positioning consultant They draw on different surveys and studies to propose ways to improve the brands positioning and image. Working with the different range managers, they decide how a model should be positioned and what audiences to target. They then adapt this positioning to each country. 3. Price consultant They draft a price strategy for each model in every country. Another of their functions is to examine across-the-board pricing methods and procedures. Strong interpersonal skills are important as they are in daily contact with the markets and other marketing experts. 4. Trend forecaster Their task is to analyse market trends and sales forecasts for each vehicle in a range of countries. Their conclusions help the factories plan production in line with the dealerships probable needs for vehicles to satisfy customer demand. 5. Planning studies manager They pilot the sales and marketing planning system, assess Market Areas needs for economic modelling, and adapt planning tools accordingly. They train the national plan coordinators in the use of planning tools and methods. They also analyse each countrys budget and strategy plans to then compile a group-wide synthesis. Positioning The new Renault Twingo hopes to appeal to the small car segment and the initial first car buyer segment while also appealing to families who wish to acquire a second car, or to those using their car in urban or city areas. This car interests distinct and different groups of car buyers so there is a need for careful product positioning in the mind of the consumer. Some considerations when positioning a new car might include: first car or small car users who expect specific design qualities from a car families who want a second car to get them from A to B or to complete the school run twice a day and who will also want different features young people looking for personality from their car perhaps more sporty features or individual and distinctive design finishes. New Twingos key target market is young dynamic people. Renault has a marked advantage in this area because it is known for its keen pricing and is also an established, highly recognisable brand that young people can relate too. Price Strategy Renault has a clear understanding of its key target market (young people and other price-conscious car buyers) and has designed pricing strategies to best address their needs and the positioning of the New Twingo. In the case of the New Twingo it is imperative that it be keenly priced and also that running costs are low. The price quoted by Renault is the price you will pay at the dealership. The starting price is 8790à ¢Ã¢â‚¬Å¡Ã‚ ¬ and it can reach the 13100à ¢Ã¢â‚¬Å¡Ã‚ ¬ depending to the model and the equipment included. All the dealers provide the option to buy the car with a small amount in advance and then with monthly installments. Price Positioning by Model Direct Competitors VS Renault Twingo 8k: Koreans (high contribution of fleet sales). 9k: Panda (has also the widest coverage). 9-11k: Twingos core competition. 12k: Smart. 13-14k: Twingo GTs main competition (Panda 100 C2 VTS). Distribution Review In this level we have to analyze Renaults distribution network around the world and specifically in Greece. Renault its an international industrial organization with 38 industrial sites in 17 countries which ensure that production occurs close to markets and unique standardization which guarantees the same level of quality throughout the world. International production capacities are expanding rapidly. Major projects of development are in Russia (a partnership signed with the AvtoVAZ automaker), and Morocco (work began on a new industrial complex in Tangiers). A launch to the dealers is different to launching a car to the public. Increased demand for a car is also known as a pull factor as it essentially pulls the product through the distribution channel from the manufacturer toward the consumer. In order to succeed at getting the product to the consumer, Renault has an International network of agents or dealers who carry its cars in the companies stable. This means that support is given to the Renault dealers around the world to promote the new model in a way that generates demand for the new car. Our channel strategy is to use selective distribution all over Greece. During the first year, we will add channel partners until we have coverage in all major greek markets and the product is included in the major car catalogs and even Web sites. The Renault Production Way: Guarantees the same quality standards throughout the world, Enhances Group performance (plant specialization according to car segment, development of plant capacity to produce different vehicles on the same production line, continuous improvement of the workstation, etc.), Ensures the Groups commitments to the environment (100% of Renaults production sites are committed to ISO 14001 (environmental management standard) certification processes), Reinforces safety throughout the world. Renault has a distribution network all over the world-Americas, Europe, Eurasia, Asia and Africa. The official sales partnership in Greece is PGA motors at Marousi, Athens. Moreover Renault motors are sold by almost 31 agents-sales points all over the country. SWOT ANALYSIS In the next step of our marketing plan, is the SWOT analysis. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in our project. It involves identification of the internal and external factors that are favorable and unfavorable to achieve our objective. Strengths: Strengths and strong points of our car. Weaknesses: Internal weaknesses of Renault Twingo. Opportunities: external conditions which are helpful to achieving our objective. Threats: external conditions which could do damage to the objective. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. STRENGHTS My Twingo philosophy-Modern, Pleasing Design Roomly, Vertisile interior 1.2-litre TCE (Turbo Control Efficiency) engine. WEAKNESSES Evidence of cost cutting Thrashy, and engine noise is intrusive at motorway speeds. Disputed wheel positioning OPPORTUNITIES Increase fleet sales Are there emerging trends on which we can capitalize? Increased demand in segment A THREATS Pure fleet sales Extreme competition in segment A- Fiat 500, C2, Smart Many offers and uprising Car industries with cheap products Marketing Communication Strategy Pre-publicity in the form of motoring reviews and test drives are critical to the success of a trade launch as this activity must generate sufficient consumer curiosity and interest in the new model. In this way, we will give the opportunity to experts and driving correspondents or journalists, to assess the merits of the new Twingo before the rest car-buying public. We will also try to hold open weekends in dealers garages where customers can come along to test drive the new car. By getting potential car buyers to test drive a car, product usage increases. This will have a knock on sales of the new car. The primary above the line medium we are going to use to promote and communicate the new car is through advertising. In the case of the New Twingo, the main advertising mediums going to be used, aside for those used when communicating with the trade, are outdoor billboard advertising and TV and radio advertising. New Twingo advertising themes and images include ideas of surprise, independence, spontaneity and versatility. Key factual messages that need to be also included are the smart design of the car, the value for money and cost of the car and the low running costs. Advertising Expenditure Evolution During Jan-Oct 2010, the advertising expenditure of the segment has decreased by 33,3% since all major competitors launches have been conducted before 2010. Share of Spending Chevrolet Matiz is, by far, the leader of the segment. Smart has no TV investment (only magazines and BTL activities). MediaMix TV and Magazines are the main media during Jan-Oct 2011 Large increase of TV against Magazines in 2011 is due to launches having taken place in 2010, reflects tactical advertising in 2010. Share of Voice Adults 18-34 8 Matiz acquire, by far, the highest SOV due to small average duration of spots. COMMUNICATION OBJECTIVES 2010 Create a buz among young potential customers to support Twingos positioning as a trendy choice. Differentiate creative and media mix according to target group ( mainstream, women, men). Draw on the values of Twingo I to retain existing customers (modular design, simplicity of entry versions). Implement an integrated launch campaign (adaptation of international launch) to fight clutter by competitors launches and spice-up brand image. Media Use Use of TV as main medium (MAD TV included as the only youth music channel). Use short TVCs to increase SOV. Creative use of magazines (lifestyle advertorials photo shootings etc): lifestyle, womens, youth titles. Creative use of radio (lifestyle testimonials). Joint events (Asterix movie sponsorship). Use of Internet and New Media with creative penetration (ambient media). Use of outdoor at urban regions (5 major cities). Content Communicate the accessories youth-targeting features (personalization connectivity). Communicate price affordability. Use GT version to communicate TCE USPs. Press Maintain a Press test-drive fleet of 2 cars (Dynamique GT). 2011: Communicate RS and limited editions (ATL and Press). 2012: Introduce tactical communication. Competition Launching Media Plans 2010 2012 Media Plan Marketing research Using research, we are identifying the specific features and benefits that our target market segments value. Feedback from market tests, surveys, and focus groups will help us develop the next model of the new Twingo. We are also measuring and analyzing customers attitudes toward competing brands and products. Brand awareness research will help us determine the effectiveness and efficiency of our advertising and promotion. Finally, we will use customer satisfaction studies to provoke positive reactions to future buyers. Controls There is no planning without control. Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary. If an objective states where you want to be and the plan sets out a road map to your destination, then control tells you if you are on the right route or if you have arrived at your destination. Control involves measurement, evaluation, and monitoring. Resources are scarce and costly so it is important to control our marketing plans. Control involves setting standards. We are planning tight control measures to closely monitor quality and customer service satisfaction. This will enable us to react very quickly in correcting any problems that may occur. GLOBAL Quality and profitability at the core of the X44 project As part of the new model offensive set out in Renault Commitment 2009, New Twingo had to meet an extremely specific brief in terms of quality and profitability. Renaults latest small car will be produced at the Novo Mesto factory in Slovenia. Upon his arrival as President of Renault in May 2005, Carlos Ghosn instructed engineers to optimise the cost effectiveness of the X44 project. Twingos replacement needed to meet a raft of quality- and appeal-related targets at an extremely competitive cost. Initially delayed to ensure it responded even more closely to customer demand, the project then picked up speed and the cars development was completed within 21 months of the new designs approval. Controlled production-related costs The technique of carry-over served as a powerful lever in achieving this feat. Certain components from previous projects noted for their reliability and effectiveness were incorporated into the new vehicle. In addition to being a pledge of quality, this approach also eliminated unnecessary design costs and lead-times. Although an entirely new car in its own right, New Twingo incorporates parts from the chassis used for Clio II whose quality earned it recognition in 2006. Constraints associated with the adaptation of production plant were similarly m

Influence Of Female Pop Singers

Influence Of Female Pop Singers Female American-based pop-singers have become more popular over the years in America. Women in this position can be powerful role-models for the adolescent female population. However, concern has been raised over whether these artists use this influence positively or if they have a negative influence. Although there are a few artists who clearly use their influence in a positive way, the majority seem to affect girls negatively. Firstly, the life-style of female American pop-singers and the ideas they convey through their song lyrics reinforce materialism in adolescent girls. Secondly, these artists have a negative influence on the body image of teenage girls. Thirdly female pop-singers from America display self-destructive behaviour and are bad role-models. Consequently, female American pop-singers have a negative influence on teenage girls. Due to the life-style choices female American pop-stars make and the ideas they express in their song lyrics, female pop-singers from America reinforce materialism in teenage girls. Many of these pop-singers clearly express materialistic ideas in their songs. In the song Material Girl, written by Peter Brown and Robert Rans, Madonna sings: Because the boy with the cold hard cash / Is always Mister Right, because we are/ Living in a material world and I am a material girl. The song has been covered by several pop-culture icons like Britney Spears and Hilary Duff, introducing the song to new generations each time. Another example is Nicki Minajs song 1234: And I call Saks Fifth Ave-y home. That is where a real bad Barbie roam. By Saks Fifth Ave she means the store Saks, located on Fifth Avenue in New York City. Saks is a store which sells only the most expensive designer clothing. Nicki Minaj declares with these lyrics that girls who want to be cool, who want to be like her, should sho p at this particular store. By expressing this, she encourages materialism. What might be even more influential than their song lyrics are the life-style choices female American pop-singers make. Jennifer Lopez wore a 15000 dollar dress to last years Grammy awards. In 2011, the birthday present Beyoncà © bought her husband was a Bugatti worth two million dollars. Most of the handbags these women carry with them do not have prices under 3000 dollars. Teenage girls who look up to these women will start thinking that being like their idols includes having the same expensive items they have. The combined pressure of what female American pop-singers express in their songs and the life-style choices they make reinforce materialism in teenagers. Female American pop-singers influence the body image of teenage girls in a negative way. Some female pop artists start their career with an average body, but often succumb to the general beauty ideal in the world of stardom. A fitting example is the story of Demi Lovato, a young woman who started her career by singing and acting for Disney. She was often referred to as the fat Disney girl. By now Demi has admitted she started suffering from Anorexia Nervosa because the pressure of having to be thin became too much for her. Other female American pop-stars who suffered from eating disorders are Alanis Morissette, Britney Spears, Kelly Clarkson and Mariah Carey, and there are many more. All started out with an average body but lost weight until they were more like other celebrities in their environment. Teenage girls idolize these pop-singers and see them as their role-models; they will do almost anything to achieve a similar look to their idols. In her M.A. thesis on feminism Jodie Sim ons wrote: This appeal to adolescent girls to conform to strict hegemonic norms of beauty is not simply embodied in the artists appearance but is also sung about in their songs. An example of such a song is Katy Perrys California Gurls. In the music video of this song Katy Perry is either naked or she is wearing a miniature bikini. She herself is the ultimate California girl. The appearance of American female pop artists, as well as the message about beauty they convey in their lyrics, is unrealistic and are a negative influence on adolescent women. Female American pop-singers often display self-destructive behaviour and are bad role models because of this. Since they are celebrities, their choices and behaviour are constantly watched by the media. Magazines and television channels rather show bad behaviour than good behaviour because it is more interesting to the public and thus brings in more money. The world of female pop artists is very competitive; there is always fresh talent. This competitiveness causes artists to try to stay in the spotlight at any cost. The artists also have more occasions on which they will be inclined to make bad decisions than young adults without these resources or circumstances. Yet, these artists are role-models and should act like they are. Rihanna, now 24, is a perfect example of a bad role model. Rihanna expresses very graphic sexual ideas in some of her songs, which are degrading to women. She also claims in her songs that women should invite men to have sex with them. Rihanna confessed she ha d a sex-addiction herself. There are several nude photos of her on the internet that are easy to find. In February 2009, Rihanna was brutally beaten by her partner, Chris Brown, a few weeks ago it became official that she is involved with Chris Brown once again. Rihanna gives her younger fans graphic ideas about sexuality, she degrades femininity and she indirectly claims it is forgivable when a woman is beaten by her partner. This year Rihanna was named one of the most influential people in the world by Time Magazine. Being so influential Rihanna is a bad role-model for the millions of adolescent girls who adore her. Another example is Miley Cyrus, a Disney child-star who wanted a more adult image and started dancing with a stripper pole, with barely any clothes on in one of her music videos. This left parents with teenage daughters horrified, since their childs idol had suddenly transformed into a bad role-model. There are certainly female pop artists in America who are decent or good role-models. However, they are overshadowed by a majority of bad role-models. Female pop artists in America are always role-models, but because of the self-destructive choices they make and the bad behaviour they display they become bad role-models. To conclude, the life-style of female pop artists from America and the suggestions in their song lyrics strengthen materialism in young girls. Secondly, female American pop-singers have a negative influence on teenage girls. Thirdly, these pop artists are bad role-models partly because of the self-destructive behaviour they exhibit. Although there are female pop artists in America who do not influence girls in such a way, the extent of their colleagues who do have this negative influence is much greater. In general, female American pop-singers have a negative influence on teenage girls.

College Admissions Essay: Help the Little Children :: College Admissions Essays

Help the Little Children    "I believe the children are our future; teach them well and let them lead the way. Show them all the beauty they possess inside." These are the words of the well-known singer, Whitney Houston. They are words that I truly intend to live by. My greatest reason for wanting to further my education is to be able to teach and help the children.    See, I come from a small community in Mississippi called Fitler. Many people have not even heard of it. In this community there is nothing positive to motivate or encourage the children to get involved in meaningful goals. One would think that there wouldn't be any problems in a community of roughly 200 people, which is only growing because of teenage pregnancies. I heard a woman from the state's capital make the statement that "the people in this area are either overweight, Christians, or pregnant because all they have to do is eat, go to church, and have sex." As harsh as that sounds, I agree. They are in the middle of nowhere surrounded by nothing. These children have to ride the bus for one and one-half-hours just to get to school.    I believe that if there were more activities, organizations, encouragement, and motivation, and if they had someone to teach them the importance of an education and the values of life, many of their problems would cease. Therefore, with my education, I will enrich the lives of these children. First, I will start a 4-H Club. I will also organize a Big Brother and Big Sister Youth Group, build playgrounds, and start little league athletic departments. I will build a Youth Center with a library, video arcade, and skating rink. The center will also offer classes in Biblical education, computer education, and tutoring for all grade levels. I will hire advisors to come in biweekly for ACT Preparation courses and courses on Maslow's Hierarchy of Needs. There will be two guidance counselors available at all times and I will provide a way for the older children to earn money. I even have plans for building a school in closer proximity to the students.    I'm constantly realizing that everyone is not as blessed as I am. College Admissions Essay: Help the Little Children :: College Admissions Essays Help the Little Children    "I believe the children are our future; teach them well and let them lead the way. Show them all the beauty they possess inside." These are the words of the well-known singer, Whitney Houston. They are words that I truly intend to live by. My greatest reason for wanting to further my education is to be able to teach and help the children.    See, I come from a small community in Mississippi called Fitler. Many people have not even heard of it. In this community there is nothing positive to motivate or encourage the children to get involved in meaningful goals. One would think that there wouldn't be any problems in a community of roughly 200 people, which is only growing because of teenage pregnancies. I heard a woman from the state's capital make the statement that "the people in this area are either overweight, Christians, or pregnant because all they have to do is eat, go to church, and have sex." As harsh as that sounds, I agree. They are in the middle of nowhere surrounded by nothing. These children have to ride the bus for one and one-half-hours just to get to school.    I believe that if there were more activities, organizations, encouragement, and motivation, and if they had someone to teach them the importance of an education and the values of life, many of their problems would cease. Therefore, with my education, I will enrich the lives of these children. First, I will start a 4-H Club. I will also organize a Big Brother and Big Sister Youth Group, build playgrounds, and start little league athletic departments. I will build a Youth Center with a library, video arcade, and skating rink. The center will also offer classes in Biblical education, computer education, and tutoring for all grade levels. I will hire advisors to come in biweekly for ACT Preparation courses and courses on Maslow's Hierarchy of Needs. There will be two guidance counselors available at all times and I will provide a way for the older children to earn money. I even have plans for building a school in closer proximity to the students.    I'm constantly realizing that everyone is not as blessed as I am.

History of the Soybean :: Essays Papers

History of the Soybean Before cultivation, wild soybeans grew abundantly in northeast China and Manchuria. As early as 2700 B.C. they were classified as one of the five principal and sacred crops, having both medicinal and food value. They have been cultivated for at least 4,500 years. However, they were not very popular. (They were said to cause flatulence!) During times of bad harvests in China, soybeans were one of the nine staples on which starving millions in the country depended. In the famine of A.D. 194 when the price of millet soared in relation to the price of soybeans, many people were forced to eat soybeans which they often prepared in a gruel called congee. Buddhist monks experimented with soy cultivation and found that flour, milk, curd, and sauce from the soybean all brought necessary additions of protein to their vegetarian diets. They carried the soybean wherever they went as missionaries. By the sixth century A.D. they introduced it into Japan and Korea. When the soybean mixed with the Shinto religion, it quickly became a staple in the Japanese diet. From Japan, soldiers, merchants, and travelers helped to spread the soybean to Vietnam by 200 B.C., and to Thailand by the tenth century A.D. It reached India by the twelfth century, brought there by traders. The bean was slow to reach beyond Asia, however. Although the Spanish and Portuguese traded in East Asia, the soybean was slow to catch on in Europe; it did not fit into the various cuisines of the continent. In 1765, a sailor aboard an East India Company ship that had visited China brought soybeans to the American colonies. By the mid 1800’s the soybean was quickly being disseminated around the globe. During the Civil War, American farmers became interested in cultivating soybeans as a forage plant. This lowered the cost of feeding livestock by replacing the more expensive grass, hay, and corn. At the beginning of the twentieth century, America was trying to feed a population swelling with immigrants. Perhaps the bean that was so high in protein could feed people as well as animals. Soybean cultivation seemed like one way to meet the demand for more food. Following World War II, soybeans became the world’s most important crop. By the end of the war, the United States had become the biggest exporter, growing more than 75% of the world’s soybeans.

Classroom †debate Essay

What methods can teachers / trainers use to establish ground rules with their learners? I currently teach in a â€Å"Category C, Male Populated Prison† and I am employed in education to deliver a broad spectrum of hospitality qualifications to class of 10 learners. In turn I have an obligation to mentor to a minimum of 25 guided learning hours per week, to include numeracy, literacy, and ICT. Therefore it is essential for me that establishing ground rules are fundamental for ensuring classroom management in any learning environment; understanding the needs and views of those contributing, will have a greater appreciation from the group. Atherton, J. S (2005) defines ground rules as† The minimum necessary conditions for getting learning work done in the class. † By setting boundaries for learners, they will help to create a safe and relaxed environment that will ultimately promote transparency, underpin behaviour and mutual respect for each other. Three distinct options could be utilised; * The teacher who can take a very autocratic attitude and dictate the required behaviour expected. * The learners set the agenda, with little guidance, giving limited structure to the classroom. * Open and honest discussion between the teacher and the learners to allow individuals to highlight what they feel is important to the group. This leads towards everyone living with group decisions and refraining from articulating their own personal reservations outside that group. There are several ways of establishing ground rules through consensual agreement and negotiation: Small group method; Breaking the group into smaller units to think about a limited number of suggestions that they feel are important to them. Go around the room to discuss these ideas, while also trying to elicit an understanding behind their submissions. Ensure that the group is happy about their input, but make certain that any missed and basic rules are incorporated Allow the group to openly discuss the suggestions and allow them to debate the value and worth to the classroom. The group can then vote to stipulate what rules the class should adhere too. By recording the rules, you will have a reference point for the class to focus should individuals fail to abide. Periodic revisiting and re-evaluation will highlight any deviation from those â€Å"Ground Rules† Ground rule poster; There can be issues regarding the level of understanding from a group who may have poor literacy standard. A Ground Rule Poster may be more applicable in these circumstances; a pictorial significance can have the same emphasis as a written statement. The Acronym method; Utilise the ground rules to invent a short inventive statement: AAchieve goal LLearner participation EElicit perfection XXcel Brookfield & Preskill’s method Ask the students to think about the best group discussions, they have been involved in. What happened that made these discussions so satisfying? Next, ask the students to think about the worst group discussion in which they have been involved. What happened that made these discussions so unsatisfactory? For each of the characteristics, have the students suggest three things that the group might do to ensure that these characteristics are present or not present as the case may be. Use the students’ suggestions to draft a set of ground rules on which you all agree. Record the guidelines. Copy the list and bring it to section the following week. This way all students have copies that they can refer to over the semester. Periodically, have the class take a moment to evaluate whether the guidelines established at the beginning of the semester are being followed, and whether they work. The kind of behaviour and respect you would aim to achieve by negotiating and establishing the ground rules with the learners will ultimately define and underpin the success of the learning experience. Tutor name: Sally Welsh Word count: 633 Ashley Robson Bibliography Adapted from Brookfield, S. and Preskill, S. (1999). Discussion as a Way of Teaching: Tools and Techniques for Democratic Classrooms. San Francisco: Jossey-Bass. Atherton, J. S (2005) defines ground rules as† The minimum necessary conditions for getting learning work done in the class. †

Power of Emotional Branding

The office staff Of aroused mark Scope This musical theme attempts to de all right ruttish filthing & techniques employ to discover the homogeneous tidy sum give-up the ghost m iy when and where they feel good Walt Disney The book of account soft touch is derived from Old English center burning stick (and lastly from the Indo-European word meaning to be thermal). Livestock print was used by the ancient Egyptians as primaeval as 2700 BC as a stealing deterrent, as stolen animals could then be quick identifi fit. A Brand is nighthing that encapsu of lates the key features of the crop its image, usage and price in an easily recognizable and interesting form.From the consumer viewpoint, the dishonor is a signal of tint. Their positive bring forth with tags helps free-base both a preference for the scrape as well as an stimulated attachment. Advertisers to side tangible day do not decl atomic number 18 by simply swoping a crossway to consumers but k ind of to sell a sprightlinessstyle and an identity d sensation their crossways. The aflame mark f exclusivelys in the zone of pull strategy. wound up stigmatisation targets pain points same(p) ladies & children. Brands enable their owners to extol sustainable competitive advantagesand at that placefore winner financial performance.We can consider that as per the Maslows pyramid different plenty have same needs at different stages of their life. So the emotional stigmatization is done depending upon the harvest and the niche in which it has positioned it self. Like for a trendy ladies roulette wheel you would not take a muscular tissue man for emotional smirching rather the emotions allow for be focused on a pleasing looking new-made lady with whom the different girls can nominate themselves with . Here we would like to say that the tones orientn in the emotional branding should not invariably be the end users , it could be aimed at the decision makers.Like for exercising a baby shown in the advertisement is a very strong catalyst for mothers who be the decision makers ,to purchase the product. When for emotional branding if the organization shows a player or is showing a repute it indispensablenesss to recite the message that its product to a fault has in it the energy, skills or looks like the brand embassador. For experiential or credence goods, product bore is often difficult to discern in timeing after consumption, and you might need broad experience before arriving at such an assessment.After all, you do not purport a car for a workweek and pass convinced of its overall dependability In such cases, the consumers brand perceptions of intangibles such as implied reliability look and image of product innovation and expertise play a critical habit in determining guest loyalty. hump with a brand lowers perceived essay and enhances loyalty. Lack of experience with a product leads to higher risk perceptions reducing th e likeli ness of that option being tried by consumers. Thus, in experience goods consumer often aver on the sellers expertise.In this case the sellers brand associations lead the consumers choice. Recently Toyota found Aamir Khan as their Brand ambassador for their Innova model , the link is perfect ness off all features between both. Products tolerate to some specifications, comply with some gross profit range and confirm to some quality standards. The product-features get translated to functional value propositions (FVP) for the customer. The part functional value proposition could be also be offered by fling similar functionalities at lesser price.Thus, the products offering just functional value proposition are quite vulnerable. A founder safeguard is to offer the customer an emotional reason to purchase over and above the functional one. Let us jaw it Emotional Value Proposition (EVP) The emotional reason is difficult to be replicated by the competitor, hence, even o f the competitor matches the FVP, EVP creates the immunity. The customer principal sumts perceive a definite benefit in associating with it. Successful brands own the emotions in the customers mind. The customers connect feeling of safety with Volvo and go forworthiness with TATA. alwaysywhere a period of time the Brands catch a relationship with the customer. Since, the Brands consistently beseech the emotions, customers tend use them to express themselves. That is the ultimate direct the Brands can reach. At this level, they construct the part of customers reputation. The notwithstanding a handful Brands can achieve this enviable position and therefore acquire immortal. Out of close to 50 tea brands tracked in NRS 2002, there is wholly one brand that has made to the Superbrand view in India. Each brand offers a tangible functional value proposition, the lacking link is emotional connect.Surf, Pears, Maruti, Titan, TATA are all brands that community have come to tru st and love because they have not merely delivered exceptional products but a large(p) experience to go with them. pic pic Branding began as a way for consumers to identify the product with the craftsman . Today the link between product and name may be more tenuous but its as effective as ever . Celebrities like Jennifer Lopez and Amitabh Bachan lend star occasion to products that otherwise would be starting from zero to create an identity and image in the minds of consumers.In the late 80s the handloom saris of Sambalpur , Orissa got a indirect celebrity branding due to the use by the late then Prime Minister of India Smt. Indira Gandhi & choose by one of the news anchors of Doordarshan. Celebrities are brands. They are defined by what people think close them, they have a competitive positioning relative to other celebrities. Fans of celebrities get excited when they see them they want their endorsement they often feel some kind of affinity to what a detail celebrity stands for. When a celebrity becomes the lay out of a charity, or lends his name to some other product or service, customers of that celebrity show rising levels of interest in the associated organization, product or offer. Some of the image of the celebrity is transferred to the third party. The inherent upside of attaching a celebrity to a brand is that the brand literally has a face, name and personality that immediately projects an image of a living, breathing, likely person as opposed to a faceless incorporated entity. The put throughside is that individuals are not as stable or as easily controllable as corporate entities.As fame comes and goes, so goes the brand. But when the star is ascending, the idea is to capitalize on the fascinate of celebrity by selling a piece of the dream. Jennifer Lopez sells music, movies, clothes and perfume cathexis her name. The brands are aspirational and literally sell the fairy-tale like qualities of the celebrity and his/her life. KBC is a h it because for the primary time, Indian TV participants are able to walk home with large amounts of money, which lights-out into a basic, if often denied, human feature greed. But the biggest plus factor in the show is Bachchan.His importance lies first in his stature as a old Bollywood star his skill as a host is a bonus. Bachchan brand has transitioned from the waste young underdog fighting for social justice, to a caring achiever who, having journeyed from rags (in a fashion of speaking) to riches, is willing to hold your hand and assume you along the same path. Hes the striver who succeeded and the people love him for it. subtitle has it that Tommy Hilfigers clothing brand enjoyed a US$ 100 million sales climb over a one year period after depreciator Snoop Dogg appeared clothed in a Hilfiger logo rugby shirt on television program Saturday Night Live. J. Los first perfume Glow by J. Lo, released in 2002, was an instant hit among 15 to 21 year old females the same group who buy her albums. While no exact figures are public, in early January 2003, industry observers estimated that her fragrance sales come $44 million in the meanders first four months. besides we have Michael Jordon associated with Nike which catapulted its sales from about $1 trillion (1985) to over $9 billion (1997). Pierre Cardin is often cited as an example of an over-extended brand, which lost credibility for exactly this reason.When there were more extensions and diffusion lines than core product, the brand al roughly collapsed. By analogy, if David Beckham does too many non-footballing activities, of if Jennifer Lopez launches too many clothing lines, one suspects that they will no longer be taken seriously in their day jobs. Amitabh Bachan is likely to loose his brand cost if he continues to advertise for literally anything & everything . describe Mandates for Emotional Branding From Consumers to People Consumers buy, People live.Create a desire in a customer in a posit ive manner without harassing them. From Product to mystify Product fulfill needs, experiences fulfill desires. Customers buy just for need is driven by price and convenience. A shopping experience as being provided in the new(a) Malls has added value and will remain in consumers emotional memory as a connection made on a level for beyond need. From Honesty to hope Honesty is the best policy. Truth is even better. It needs to be earned.One of the most powerful moves towards building consumer trust was retail merchants implementation of the no questions asked translate policy some years ago. From prime(a) to Preference Quality is a incumbent offering if you want to stay in business it is expected and had better be delivered. Preference toward a brand is the real connection to success for example Amul. at that place is no stopping a brand when it is preferred. From Notoriety to Aspiration Being cognise does not mean that you are also loved Reliance Industries is a family nam e in India.But the participations recent malpractices in the telecommunication sector (where TDSAT imposed a fine of Rs. 150 crore to be paid to part of Telecom) are not something that a customer would aspire emotionally. So more than visibility, a brand has to be inspirational. From Identity To temper Identity is recognition. Personality is about character and charisma Identity is descriptive. It is recognition. Personality is about character and charisma. Brand identities are curious and express a point of disparity on the competitive landscape.They have a charismatic character that provokes an emotional response. BSNL has a strong identity, but Airtel has personality. From Function to whole tone Functionality of a product can become stale if its appearance and usage are not also designed for the senses. The apple iMac and Gillette razors are brands that are focused on presenting fresh shapes and sensory experiences consumers treasure. From Communication to confabulation Communication is telling. Dialogue is sharing, a two-party street, a conversation with the consumer. From Service to consanguinity If we greet customers, exchange a a few(prenominal) extra words with them and then produce a drink exactly to their taste, they will be eager to come back. Howard Shultz, chief operating officer of singlebucks. Service involves a basic level of efficiency in a mercenary exchange. But relationship means that the brand representatives unfeignedly seek to understand and appreciate who their customers are. A well-managed celebrity endorsement comes down to the ability to convey to the target merchandise that the celebrity is benefiting from the brand, and they will too.So Emotional Branding is the new mantra. As microphone McNight said, People dont really care how much you bang until they know how much you care. Bibliography Marc Gobe Emotional Branding, Allworth Press Vivek Vaidya Separating Brands from Labels , chap Project Director Verteb rand Management Consulting Rajendra Srivastava , Greg Metz doubting Thomas The Executives Guide to Branding ,Corporate Performance and Brands The Risk and Return effectuate of Branding Zyman Institute of Brand Science, Emory Universitys Goizueta Business School. emailprotected com , emailprotected com. Alycia de Mesa Sell-lebrity Products Get Star Treatment Chris Grannell and Ruwan Jayawardena famous person Branding Cabell AK Celebrity Endorsements Reach for the Stars Vincent Grimaldi The Fundamentals of Branding David Liss The Brands We bash to Hate Angela Phipps Towle Celebrity branding Glenn Livingston, PH. D. -Emotions vs. Emotional Benefits in Marketing Executive Solutions, Inc. Syosset refreshing York ,emailprotected com Raju Bist A brand in the life of Bachan