Questions for the Project ( B2B project) and Analysis the company of Essay

Questions for the Project ( B2B project) and Analysis the company of luminultra Company in the upstream oil and gas - Essay Example The upstream segment involves the extraction of gas and oil as well as the shipping of those raw materials to be processed. To gain traction in the industry, LuminUltra ensures that the early adopters remain a small number of consumers, nowhere near the quantity required for mass adoption. Similarly, these buyers must be youthful, high-income personnel who already can afford the services. It is expected that the early adoption be centered in locations that are primarily effective in terms of infrastructure. On the other hand, the innovators tend to be extremely sensitive to matters concerning the environment, price sensitive, and there are chances that they are accommodated specifically according to their capability and effort. Ultimately, mass adoption is often motivated by the expansion of competitive offerings. Consumers coming on board are referred to as early majority and includes those consumers whose probability to buy the services after the early adopter consumers are high. . .. It is logical to argue that the complexity of the marketing messages makes it very broad to handle at some points in its operations. In the mainstream customer support, the target consumers consist of several realists. When the company starts to develop its communication efforts, it should centralize the fact that realists are skeptical and care less about the oil and gas products or the technologies related to them. Instead, such realists concern themselves with the company and the markets. Its message should position the rest of the products in relation to the specific business issues that realists consider precedence in their market segment (Lemstra, Hayes, Stanley, Heijl, & Tuch, 2011) Apart from changing the audience and the message itself, the company should bear in mind that the realists seek diverse types o evidence using the media very dissimilar from that of the markets earlier. Since realists are market-oriented, they are directed by market validation as opposed to technol ogy validation, seeking the most cost-effective manner in which to address their business-related problems. Disregarding this fact will possibly prevent the company from crossing the chasm to the mass market. Most information is obtained basically from esteemed industry sources like publications and industry analysts. Successfully, the company has to develop beyond mainstream customer support. At this point, the marketing messaging effort must become much sophisticated than before. In this sense therefore, they will necessitate increased involvement from specialists such as PR firms, advertising agencies and designers. Lastly, the company’s message must make its way